Publishing GTFS when there are five of you
A plain walkthrough of what a GTFS feed is, the seven files that actually matter, how to get yours onto Google and Apple Maps, and what breaks it six months later.
Guides
Written to be useful whether or not you ever buy anything.
8 guides on the problems that come up at small-agency scale. No claim without a source, and no advice we would not give you on the phone for nothing.
01
Data & feeds
02
Getting started
Getting off the spreadsheet
Why small agencies still schedule in Excel, what genuinely goes wrong when they do, and how to move to something better without a six-figure procurement.
Evaluating software you will barely use
A buyer's guide for small agencies: the questions that actually predict whether a system will be used, the pricing traps to name out loud, and what to insist on in writing.
What a rider's phone downloads
We measured what small transit and heritage railway websites weigh on a phone, and what that costs a rider standing at a stop. The findings, and the five fixes worth doing first.
03
Money
Planning past September 2026
Infrastructure Investment and Jobs Act authorisation runs out in September 2026. What small agencies can do now that does not depend on knowing what replaces it.
04
Compliance
NTD reporting without the dread
The reporting concepts small agencies trip over — service hours versus revenue hours, unlinked passenger trips, deadhead — and how to capture them without a second data-entry job.
Security when nobody's job title says security
Around thirty percent of 2025 breaches involved a third party. Here is the short list of things a small agency can do without a security budget, ordered by what actually reduces risk.
05
Operations
When the person who knows everything retires
Institutional memory is the largest undocumented asset at most small agencies and heritage railroads. A practical method for getting it out of one head before you need to.